This is a guide to help you settle on a colour palette to tell the story of your website.
Colours tell stories and evoke emotions eg red can speak of danger, love or say ‘take note’. You have a personality so the colours you want in your website to share your business or ideas can express that too. They may need ‘tweeking’. Let’s say you like red, but run a funeral directors business. Find a shade of red that is still strong but respectful.
Have you heard of a Colour Wheel? You can look on DIY websites for free colour wheels – here is one from Dulux:
The picture here are just a few of those available. Keep looking. I also have a blog on ‘5 Things You Didn’t Know you Needed For A Website’ – it included help deciding about your company logo.
Go with your gut because you need to be happy with it too.
Choose your message
Everything you show on your website should tell a story or give a message.
Here is a guide to 5 implications or symbolism of colours, but just a guide, to get you started:
- RED: love, attention, anger, Christmas, royalty;
- BLUE: peace, sky, water, cold, wet, trust;
- YELLOW: joy, spring, warmth;
- PURPLE: Imagination, royalty, wealth;
- GREEN: nature, growth, harmony, health.
This website on Colour Meanings may help you to investigate further.
Read my simple guide on deciding on a logo. This will guide you on how to decide which message you are trying to give.