How to design a logo. Your business name needs to stand out and for that you need a logo and preferably some simple branding too. This is a very personal creation for you but can also be very time consuming.
You need a colour scheme, an easily recognisable logo that immediately tells your customers that it is your company. Do a quick search on the internet and you can see how others have done it. One thing they all have in common, though, is that they are simple to the core.
It can be difficult getting started unless you have already had inspiration. I had a look through a website that offers free and paid photographs.
For me, I just scanned through them looking for something I liked. I found some colours I liked, saved them, some others I just liked the feel of. It was somewhere to start.
From there it was gradually whittled down to what actually looked good and gave the ‘message’ I was looking for.
It will cost you to do this but it doesn’t have to be a fortune. I have used Looka and bought their package that gives me my files in different formats (solid, transparent) to use on the internet, but it is only a one time cost. If I want to change later with the same name, I can update for the same cost. Keep a look put for this type of package.
Here are 5 tips to be in mind when starting out.
- Keep both your logo colours and symbols as simple as possible.
- Each colour has a hex number eg #000000 or RGB value on the red, green, blue wave length, keep a note of what you settle on.
- Metal colours are not used as it is difficult/expensive to reproduce on the internet;
- Branding utilises these colours and their schemes to make sure you have uniformity over your website and marketing initiatives.
- You don’t have to pay a lot of money starting out to still get a professional look.
There is a free download to help you prepare for what you would like on your website – please feel free to download it.